Artist @svn4vr turns a deep-seated faith into the perfect blend of worldbuilding and mixed-media storytelling- allowing for the art to truly speak for itself.

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Overview of Sonic and Stylistic Content:

1. The music exudes an inherently underground aura, with a sense of primality, which is an effect of the intrepidness of the artist. In their new tape, brash, eccentric vocals softly clash against @mathstimejoy distant, and very innocuous production. 
2. Very broadly, the artist frequents on themes of faith and emotional perseverance. More explicitly, themes of purpose in a world convulsing with technological progress, pushing upon the thread that asks, “Are these mechanisms the kind that aid, or the kind that abate humanity?”

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Svn4vr shows that true artistry is the ability to create from one’s core- and then allow that creativity to flourish in the best way possible. In an episode of One More Time Podcast (OMT), guest ‘The Magic Nothing’ presents his ideology of how many artists think about their art:

7 P’s of Marketing

1. Product – What you’re selling and how it meets customer needs.
2. Price – What customers pay and your pricing strategy.
3. Place – Where and how customers access your product.
4. Promotion – How you communicate and advertise to your market.
5. People – Everyone who influences the customer experience.
6. Process – The systems and workflows that deliver your offering.
7. Physical Evidence – Tangible elements that prove your service/brand exists.

We might not use each one, but all are important, and therefore, I am listing all of them.

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There’s a Funnel?

There’s a genesis for everything- Svn4vr has systematized two types of content: pure creation (the music itself) and curation (the worldbuilding around it)- allowing for alluring content that engages with new audiences, while keeping a core fan-base pleasantly surprised and engaged. By creating good music (the VERY first step), the artist creates an initial product that others find useful. The artist, via this specific interaction, garners a population of people that will consume their product before necessitating anything else- promotional content, ads, etc; however, in the curation of the product, the artist allows for a subgroup that is implicitly promotional. Without a keen eye, one would not see any differentiation in the non-promotional and promotional content; so with the coalescence of these two, all of the content being posted treads a line of promotional, necessary worldbuilding. To recapitulate in simple terms, Fallen Media founder says this exact thing would and will continue to happen, with respect to the decline of traditional media outlets, “The other big shift is the line between ads and entertainment starting to disappear. Gen Z, doesn’t want content that pauses to sell them something. They want the ad to be the content and worth watching on its own” (The AvA Connection- Sol Betesh & Rowan Winch). This allows the content itself to act as outreach and leads to increased interaction on socials and the positively correlating nature of the phenomena to streams on DSPs. This inevitably creates a content funnel, and that dumps its new excess of fans into the top of the funnel. This process is detailed vividly below.

Funnel of Systematized Marketing

With this funnel being the sufficient role in catalyzing the worldbuilding, this technique encompasses two of the “P’s” we are attempting to grade on, and puts everything into motion. I think a great example of this funnel is the song “ten thousand blakk interns” – outside posting the actual songs on DSP’s and the promotion of the song, this specific piece of product uses fractal-like imagery; the song aligns itself with something cosmic, spiritual, innate to the world and people.

*ten thousand blakk interns official visualizer*

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There’s a Party Somewhere?

 There’s an important assumption to this analysis that has not been covered yet: with all of the content that is being produced, is anyone actually watching it, and if so, why or how? This comes via the act of implementing the Two-Platform System- acting as a catalyst for all of the other “P’s” (EX: People in this case happen to be users on the social media apps. A group of users gravitates towards the artists’ music naturally, allowing for algorithmic sweeps to affect the content surrounding said music.) Svn4vr takes a strategic approach to social media content. The artist appeals to emotions like nostalgia, one that supersedes any differences in persons. The artist creates under the constraint that any particular person could be listening, and that that particular person feels, thinks, and acknowledges the ideas that are relevant to the community the artist is building. The artist’s Instagram showcases a deeper strand of artistry outside of a sonic soundscape-  Instead of lyrics plastered over old movies, or scene packs- this medium shows much more of the integrity of their craftsmanship. Drawings, multidisciplinary videos with editing that has a rough-around-the-edges look- references to old media like ‘High School Musical.’

And the details become vital marketing pieces. During the rollout of the project, a website was teased alongside the other content. The importance of this website is facetious; just like all of the “curated” content, the point of this faux website is to simulate the feeling of having a website along with an already built digital universe. That intentionality is the most important aspect of the art, not efficiency or efficacy.

**When attempting to actually interact with the webpage, the pursuit was fruitless, and I only saw 

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Let’s Wrap it Up

When something is done differently, it doesn’t mean it’s done well; it just means it’s trying to be itself. And that confidence is of the utmost importance when analyzing and creating art. 

Bringing everything together, going back to One More Time Podcast- a major motif in the video centers around artists’ ‘whys’- why are you creating music, why are you creating content, what do you want this content to do, etc.

Svn4vr’s why is pretty simple: they are a believer. I’m not sure what, I could speculate, but that’s not the point of this blog. They have faith and have an open communication and relationship with their god, which shapes their specific construction of the world. Their art is truly an extension of those ideations.

No good and successful marketing plan comes by luck. Having a concrete understanding of the ‘why’ is as important as understanding what to post on which algorithm, why, and how to activate them. Svn4vr creates a religion-based product in a very secularized industry that succeeds because they know their why. It fuels their content, their content structure, and is the inspiration for their art. I think every artist dreams of the ability to be the personification of marketing, but in reality, artistry is an act of building this big, amorphous world-building and communication pipeline. And that thing holds no boundaries on marketing, ads, interaction, taglines, associated posts, etc. It simply exists in a realm of its own, where everything in that universe is congruent under one ‘why.’ It’s funny that someone who fundamentally has a “why” for their life can practice that why and make it palatable for others as well. 

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