In my conversation with rising producer Jestindothat, we explored his journey from growing up in the Inland Empire to making waves in the music industry. He credits his mother for introducing him to music and his high school friends for pushing him into production, leading to collaborations with artists like GirlsLuvDev. Jestin emphasizes the importance of mentorship, particularly from DJ Ereq, and how their partnership helped define the “West Coast Plugg” sound. He highlights the role of humility in the industry, recognizing that rejection is part of the process, and recalls the pivotal moment when his work with Capitol Records made him realize music was his calling. Jestin’s creative process is deeply emotional and spiritual, focusing on evoking a feeling rather than strictly adhering to technical structures. His experience working with Soulection, content creation struggles, and the importance of curating beats that complement artists reflect his strategic approach to music. Drawing inspiration from The Neptunes, he values originality and longevity in his work. He also touches on the challenges of funding and execution in projects like Cali Plugg 2: Young California, his collaborations with underground artists, and the balance between his TikTok audience and core LA fanbase. Throughout, Jestin underscores key industry lessons—networking, knowing one’s worth, and maintaining authenticity amid the fast-paced music scene.

Watch the interview on Triple Take’s Channel-